Working Hours
Mon - Fri: 10:00AM - 07:00PM
ArctX is an international software solution provider with 15+ years of experience in the field. Having a number of successful projects completed and in progress currently, ArctX team always strives for success and being in the center of innovation.
Our Products
HolaPay is an innovative
and secure E-wallet solution ...
Blipy allows you to instantly
receive push notifications ...
Digital Marketing Specialist
Location -
Armenia, Yerevan
We are seeking a skilled Digital Marketing Specialist to develop, implement, and manage high-performing PPC campaigns. The role involves conducting keyword research, optimizing campaign performance, and utilizing tools like Google Ads, Google Analytics, and Google Tag Manager to achieve business objectives.
Responsibilities
- Develop, implement, and manage Google Ads campaigns.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Monitor, analyze, and optimize campaign performance to ensure KPIs are met (CTR, CPC, conversion rates, etc.).
- Plan and execute A/B tests for ads and implement bid strategies to maximize ROI.
- Use Google Analytics and other tools to track campaign success and provide actionable insights.
- Manage campaign budgets effectively, ensuring optimal allocation of funds across channels.
- Provide regular reports on performance, and key metrics and suggest improvements.
- Work closely with the content, design, and marketing teams to align campaigns with overall business goals.
- Stay updated on Google Ads platform changes and industry best practices.
Requirements and skills
- Proficiency with Google Ads, Google Analytics, and Google Tag Manager
- Strong understanding of PPC, bid management strategies, and audience targeting
- Experience with additional PPC platforms (e.g., Facebook Ads, Instagram Ads)
- Experience with A/B testing and conversion rate optimization (CRO)
- Experience in the iGaming industry
- Familiarity with SEO principles
- Analytical mindset with the ability to interpret complex data sets and provide actionable insights
- Excellent communication skills and attention to detail
- Proven experience managing Google Ads campaigns (2+ years preferred)
- Knowledge of English (Intermediate)
- Strong project management skills with the ability to manage multiple campaigns simultaneously
Application Procedure
All interested applicants are appreciated for sending their CVs to [email protected] and mentioning “B2B Specialist” in the subject line.
Application Deadline: 12 February 2025
Benefits
✔ Annual Salary Review
✔ Health Insurance
✔ Monthly Paid Day Off
✔ Sport Package
✔ Occasional Gifts
✔ Training and development opportunities
✔ Unlimited Tea & Coffee
Contact Us
Apply Here
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